Smyrna-Based Atlanta Bread Co. has been ranked 11th in The Small Business Administration's list of the 25 worst-performing large franchises according to The Atlanta Journal-Constitution. This is especially surprising considering the franchise was once considered one of the fastest growing companies with 164 locations at its peak. It now has 74. The company says they are rebounding and the down-scaling was strategic. The AJC says: "a different picture of Atlanta Bread emerges from the company’s franchise disclosure documents and interviews with industry experts." [AJC]
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