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CokeWire

coke%20can%20arctic%20white%2A100.jpgSay good-bye to white Coca-Cola cans, according to the Atlanta Business Chronicle. The seasonal design was to support the World Wildlife Fund's efforts to protect the polar bear's Arctic home. Having originally planned to keep the cans on shelves into February, the cola king is now pulling the white bear look due to customer confusion between regular and diet Coke. Also, because "some thought the beverage tasted different in the white cans." Seriously. [Atlanta Business Chronicle]