Yesterday, CBS This Morning talked with Garden & Gun's president & CEO Rebecca Darwin and editor in chief David DiBenedetto, calling their publication a "bold Southern magazine doing great by breaking all the rules." Darwin and DiBenedetto acknowledge that they get a lot of "Garden and what?" but say that only lasts as long as it takes someone to actually open the mag. They also note that 45% of their readers don't even live in the South, they just want to know more about its story. Check out the clip for more, including Darwin's journey from New Yorker to preacher's wife, and the three things you'll never see in G&G.
· CBS This Morning [Official Site]