It's been a tough week for Lime Fresh Mexican Grill, with the doors closing at the two final Atlanta locations. According to What Now Atlanta, "Lime Fresh's Midtown store shuttered Monday, and the quick-service Mexican restaurant's Buckhead location closed shortly after on Tuesday." Back in January, the Peachtree Hills outpost of the chain also closed. Each of the three were open for about a year, with the Peachtree Hills spot not making it past eight months.
The Miami-based chain is owned by Ruby Tuesday Inc., which noted in a press release earlier this year some Lime Fresh locations were "outside our updated site selection criteria for the concept." Tomorrow's News Today had another theory this winter.
"Lime prices themselves out of fast casual with an average burrito running nearly $10, almost double that of competitors like Moe's Southwest Grill, Willy's or than any of its competitors, it had to be extraordinary, and while good, it's not extraordinary."On Monday, What Now Atlanta noted Lime Fresh was planning to open another burrito joint in the area. No word if that possibility still exists in light of the second shuttering.
· Ruby Tuesday Inc. Squeezes Lime Fresh Out of GA [-WNA-]
· Closing Reports for Charlie G's, Jack's Sandwich Shop, More [-EATL-]
· It's LIFO for Lime Fresh in South Buckhead [-TNT-]
· Lime Fresh Mexican Grill Shutters in Midtown [-WNA-]