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Waffle House Is Getting in on the Deep South's Oldest Rivalry

The locally based breakfast giant is raising the stakes for the Georgia-Auburn game.

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Sure, the Georgia-Auburn football game, better known as the Deep South's Oldest Rivalry, already has a lot on the line: history, bragging rights, and the race for a Southeastern Conference championship at stake. But now, the pressure's really turned up. Free waffles are in play.

Waffle House has lined up a friendly wager, and to the victors go the spoils. If the Bulldogs come out on top, a Waffle House location in Athens will serve free waffles, hash browns, and coffee for a day, thanks to suppliers Royal Cup, Basic American, and C.H. Guenther. If the Tigers emerge as winners, the suppliers will provide the same treatment to an Auburn, Ala., Waffle House.

"Waffle House is excited to team up with our partners to bring the second annual Waffle Wager to the historic Auburn vs. Georgia rivalry," Waffle House CEO and president Walt Ehmer said in a release. "College football is a big tradition in the waffle nation, and we wish both teams good luck."

In addition to the food, the suppliers will donate $15,000 to the winning school's general scholarship fund. But come on, that's small potatoes compared to free breakfast fare.

Georgia hosts Auburn Saturday night at Sanford Stadium. The game kicks off at 7:15 p.m., and ESPN has the broadcast.