Essential ride-share company Uber has been dipping its toes into the food-delivery waters, and its UberEATS service will soon come to Atlanta. Uber will partner with local restaurants to offer limited on-demand ordering through its app, and the company promises delivery in 10 minutes or less. The service will be available for lunch on weekdays, from 11 a.m. to 2 p.m.
An exact launch date hasn't been announced, but an Atlanta page has been set up on UberEATS' website. The service is currently available in Austin, Barcelona, Chicago, Los Angeles, New York, Toronto, and Washington, D.C. Expansion to San Francisco is in the works, as well.
The food-delivery scene is pretty crowded, and even with Uber's incredible popularity, UberEATS faces challenges in its attempt to find success with this new venture. The service has had trouble attracting customers, and some partnerships, such as a potential deal with Starbucks, have fallen through in recent months. One Uber driver recently told Eater the company won't be able to "disrupt the food-delivery business as much as it has with taxis" because it would be difficult to offer more than a few menu items per day for delivery.