Marc Taft, the chef behind Chicken And The Egg and the forthcoming Brine Fish House, is getting in on the mixed-use project surrounding the future home of the Atlanta Braves. Taft will open Feed Fried Chicken & Such, and plans call for a spring 2017 debut at the Battery development.
Obviously, fried chicken will be the star at Taft’s new restaurant. Feed will serve pieces on the bone and chicken fingers, and because America’s obsession with hot chicken shows no sign of dissipating anytime soon, Nashville-style yardbird will be available too. Other Southern staples to grace the menu will include North Carolina catfish, Texas-style country fried steak, meatloaf, braised greens, macaroni and cheese, green beans, and fried green tomatoes.
"Some of my favorite childhood memories revolve around a plate of my grandmother’s fried chicken, mashed potatoes, fresh pole beans, and a warm biscuit or a hunk of cornbread," Taft said in a Monday announcement. "In the South, fried chicken is practically a religion. It needs to be treated with respect, and that’s our mission at Feed."
Game days will be fast-casual, but sit-down lunch and dinner service will be the standard when diners aren’t trying to rush off to see the Braves.
The restaurant is being installed at 900 Battery Ave. SE, Suite 600, and designer Jay George will create its ambiance. Taft wants to pay homage to memories of his youth, and he hopes Feed will be reminiscent of "the rural roadside eateries [he] ate at when traveling between Alabama and East Tennessee as a kid to see his grandmother."
The Battery is attracting some big names to fill out its food and beverage roster. Ford Fry, Linton Hopkins, actor Mark Wahlberg’s burger chain, and Athens-based Terrapin Beer Co. are already on board.