It's been seven months since mega-restaurateur Ford Fry held a grand-opening celebration, but the drought is almost over. The second location for Fry's "Mex-Tex" concept Superica will begin service at 3850 Roswell Road in Buckhead on Monday, July 11. Fry revealed the date in a Friday morning announcement.
"Chastain Park has a great neighborhood vibe and it's such an active community," Fry said in a prepared statement. "I love the music aspect with all the great concerts at the park."
Like the Krog Street Market original, Superica Buckhead will host live music on Friday and Saturday nights. To complement the Tex-Mex menu, developed by Fry and his vice president of culinary operations Kevin Maxey, two frozen drink machines will be turning out margaritas and other icy libations. Beverage directory Lara Creasy has developed a cocktail menu, heavy on tequila and rum, that's meant to "reflect the restaurant's lively atmosphere." A selection of wine and craft beer is also available behind the bar.
Fry's in-house designer Elizabeth Ingram ran the space's overhaul, transforming a former Outback Steakhouse into "a mid-century dude ranch-style" restaurant. The main dining room seats 200, and tables for an additional 50 can be found outside on the covered patio.
Superica Buckhead will open for dinner Monday through Thursday from 5 p.m. to 10 p.m., Friday and Saturday from 5 p.m. to 11 p.m., and Sunday from 3 p.m. to 10 p.m. Lunch is served Monday through Friday from 11 a.m. to 3 p.m. Weekend breakfast service will begin in August. Until then, Superica will operate regular lunch hours on Saturday and Sunday.
This is Fry's first restaurant opening of 2016. Last year, he launched four new concepts in Atlanta — BeetleCat, Marcel, Bar Margot, and the original Superica — along with State of Grace in Houston. His roster of local restaurants also includes The El Felix, JCT. Kitchen & Bar, The Optimist, King + Duke, St. Cecilia, and No. 246.
Fry's future expansion plans may be more focused on cities other than Atlanta. He's looking to take the Superica concept to markets throughout the Southeast, including Nashville and Charleston.