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What to Expect at Deep End, The Pinewood Team’s Soon-to-Open O4W Restaurant

It’s taking over the former 4th & Swift space across from Ponce City Market

A rendering of Deep End’s exterior.
A rendering of Deep End’s exterior.

Deep End, the forthcoming 4th & Swift replacement from the team behind The Pinewood Tippling Room and The Mercury, is on track to open in “late October,” according to a Tuesday announcement. The restaurant will serve Tex-Mex fare into the wee hours nightly.

Proprietors Brooks Cloud, Julian Goglia, and Mike Blydenstein say the restaurant will be inspired by 1970s Southern California — this is becoming a local trend, apparently. On the menu, diners can expect tacos, breakfast dishes, and a dish that may have inspired the first expletive — albeit censored — in an official press release from an Atlanta restaurant: “Maybe, f@&! balance: The Pinewood cheeseburger, boasting double-stacked angus beef burgers, bacon, and remoulade, is there for you.” Clearly, this place isn’t playing by society’s rules.

Chill-vibe cocktails such as frozen drinks, mojitos, margaritas, and sangrias; beer; and wine will make the beverage list.

Local firm Fireplay is in charge of designing the 4,800-square-foot space. Out front, huge, neon-yellow signage will welcome patrons. Inside there will be blue-and-white furniture, a stage for entertainment, a large projection screen for sports and movies, and graffiti from local artists in the bathrooms. A heated patio will be open year-round.

Deep End is one of three businesses Cloud, Goglia, and Blydenstein will open this month. The trio, who have now officially formed their own restaurant group called Ten Apart, are also opening Bar Americano and Bar Crema in Buckhead’s former Prohibition space.

Service at Deep End, which is located at 621 North Avenue NE, will run Monday through Saturday from 5 p.m. to 2 a.m. and Sunday from 5 p.m. to midnight. Check out the menu and a rendering of the space below.

A rendering of Deep End’s bar.
A rendering of Deep End’s bar.

The Pinewood Team Is Taking Over the Old 4th & Swift Space [EATL]
The Pinewood Team Will Open Bar Americano and Bar Crema This Month [EATL]
Scope the Menu for Muchacho, Opening in the Old H. Harper Station Space This Month [EATL]

Deep End

621 North Avenue Northeast, , GA 30308 (470) 823-3102 Visit Website