The team behind The Pinewood Tippling Room in Decatur and Ponce City Market’s The Mercury is taking over the former 4th & Swift space, according to the Atlanta Journal-Constitution. Mike Blydenstein, Brooks Cloud, and Julian Goglia will reportedly open a late-night destination called Deep End in the Old Fourth Ward building at 621 North Avenue NE.
Deep End will focus on a beverage program — not a surprise, considering the owners — and the kitchen will turn out tacos. Service will run until 3 a.m. Cloud tells the AJC the idea is to give Ponce City Market patrons a place to hang out after the Central Food Hall shuts down for the night. Considering Jay Swift cited competition from new restaurants at PCM as a direct reason for 4th & Swift’s shutter last summer, cornering the late-night market may be a good bet for the Pinewood gang.
Deep End is one of three new projects Blydenstein, Cloud, and Goglia are planning. They’re also working on two Italian spots in Buckhead’s former Prohibition space: Bar Americano and Bar Crema. The former will serve lunch and dinner, and the adjoining Bar Crema will offer take-away items, desserts, gelato, and coffees. Beverages will be inspired by classic cocktails and Italian aperitivos, and they will feature premium spirits and housemade ingredients. Chef Adam Waller is leaving Bocado in Westside to run the kitchen at Bar Americano, reports the AJC.
Owners hope to have Deep End, Bar Americano, and Bar Crema open later this year.
• Exclusive: Pinewood, Mercury Team to Open Late-Night Taco Joint in O4W [AJC]
• Bocado Exec Chef Joins Pinewood, Mercury Team to Open Bar Americano [AJC]
• The Pinewood Team Is Working on Two Italian Projects in Buckhead [EATL]
• 4th & Swift Closed for Good Over the Weekend [EATL]