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Genuine Pizza is Now Open at Phipps Plaza

The Miami-based pizza restaurant comes to Atlanta from chef Michael Schwartz

Genuine Pizza at Phipps Plaza
Brave Public Relations

Genuine Pizza from James Beard award-winning chef Michael Schwartz is now open at the main entrance to Phipps Plaza in Buckhead. This is the first Atlanta location of Schwartz’s Miami-based pizza restaurants.

The menu offers 12 “hand-formed” pizzas, a daily pizza special as well as Genuine’s signature short rib pizza. Non-pizza items such as polenta fries with spicy ketchup and Brussel sprouts with burrata will also be on the menu.

“We’re introducing classic dishes from our flagship location while embracing our new Atlanta community as we fold in seasonal offerings, local beer selections, and gluten-free options,” Schwartz said via press release.

The 64-seat interior includes seven counter seats and six seats at the pizza bar with 36 additional seats outside. An open kitchen with a Marra Forni pizza oven allows both diners and mall visitors walking by the opportunity to watch as pizzas are formed in the dough room and then baked in the oven.

Open for lunch and dinner Monday - Thursday, 11 a.m. to 11 p.m.; Friday - Saturday, 11 a.m. to 12 a.m.; Sunday, 12 p.m. – 10 p.m. Takeout is available to order online.

Genuine Pizza, Phipps Plaza, 3500 Peachtree Road, Atlanta. 470-481-3883,

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