California-based Vitality Bowls Superfood Café is open at Alpharetta City Center on Commerce Street in the north metro Atlanta suburb. The fast-casual chain packs its menu full of what marketing gurus refer to as “superfoods” for “clean eating”: acai berries, dragonfruit, quinoa, and kale. The Alpharetta restaurant is owned locally by Paula Sauer.
Vitality Bowls, which claims to avoid cross contamination of ingredients in its sugar- and preservative-free kitchen, centers the menu around bowls using açaí berries. Bowls are then mixed with ingredients such as granola, hemp seeds, or bee pollen, along with much more obscure superfood fixings, including mangosteen (tropical fruit,) graviola (Brazilian paw paw,) and leaves from a moringa (a type of tree.) Vitality Bowls also offers soups, paninis, and salads as well as juices and smoothies.
“My husband Jeff and I are so happy to be part of this wonderful community,” Sauer says in the press release. “And we love being able to introduce Vitality Bowls healthy, clean eating to everyone.”
Atlantans are quite familiar with the superfood cafe model. Georgia-based Kale Me Crazy dominates the healthy, fast-casual restaurant market here. For those who love to eat clean while Instagramming, there’s also Westside’s Upbeet on Howell Mill Road and Flower Child in Sandy Springs (opening October 17) and at Shops Around Lenox in Buckhead.
Vitality Bowls has more than 50 locations across the U.S., including in Dunwoody and Midtown Atlanta.
Monday-Saturday, 8 a.m. to 8 p.m.; Sunday, 9 a.m. to 7 p.m.
364 Commerce Street, Alpharetta. vitalitybowls.com.