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Victory Opening Its ‘Unholy Mix of Chili’s and Southern Comfort Food’ Soon

LLoyd’s is bringing diner vibes and prime rib nights to Dekalb Avenue in November

Victory Sandwich Bar Victory Sandwich Bar
Beth McKibben is the editor and staff reporter for Eater Atlanta and has been covering food and cocktails locally and regionally for 12 years.

It looks like it won’t be long before Victory Brands (Victory Sandwich Bar, S.O.S Tiki Bar, Little Trouble) opens its next restaurant, LLoyd’s Restaurant & Lounge at the Dickey on Dekalb Avenue. The “unholy mix of Chili’s and Southern comfort food” should open in November, according to a hiring post on Victory’s Instagram.

Owner Ian Jones told Eater Atlanta in December that LLoyd’s (yes, spelled with two capital Ls) is going to skew more diner than dive bar and will include French dips, burgers, and fried chicken on its menu. Regulars to the brand’s defunct cocktail bar Paper Plane (RIP) — now S.O.S Tiki Bar — were overjoyed to learn its popular prime rib nights are likely to be on regular rotation again at LLoyd’s.

Jones said the vibe (and the prices) will be as low-key as the food and drinks at the restaurant.

In addition to LLoyd’s, Victory is planning to open a small coffee kiosk in the lobby next door, serving grab-and-go food like foil-wrapped “gas station biscuits” under a heat lamp with prices decreasing a dollar every hour.

Eater Atlanta has reached out for more details on the opening and menu.

900 Dekalb Avenue, Atlanta.

Victory Sandwich Bar

340 Church Street, , GA 30030 (404) 377-9300 Visit Website

Little Trouble

, , TX 78644 (512) 995-6333 Visit Website

The S.O.S. Tiki Bar

340 Church Street, , GA 30030 (404) 377-9308 Visit Website