Ponce City Market’s (PCM) iconic tower will soon be home to RFD Social. The rooftop lobby and bar located on the market’s 10th floor called The Parlour and a private events venue on the 11th floor named The Roebuck Room are expected to open in March.
The tower’s restoration began in earnest last fall by Slater Hospitality who also own PCM’s amusement park Skyline Park, restaurant Nine Mile Station, and events space Rooftop Terrace. RFD Social will mark the completion of the rooftop’s renovations.
The design of the tower’s two floors is being handled by a local Atlanta team from ASD | SKY who plan to incorporate PCM’s industrial past and architectural elements into the design in order to highlight the tower’s unique history.
Visitors will arrive via freight elevator and enter the roof through the renovated lobby area or The Parlour which will feature a separate 77-seat bar, a lounge, and bumper pool and poker tables as well as a tabletop shuffleboard. The design will skew vintage with old-fashioned radios, leather banquettes, reclaimed chandeliers, and 1920s photography.
“The Parlour is an extension of Skyline Park and will provide guests an opportunity to relax out of the elements with a cocktail in between games or before or after their reservation at Nine Mile,” owner Mandy Slater of Slater Hospitality said.
Slater told Eater Atlanta the Parlour’s bar will serve a menu of both original and classic cocktails, frozen drinks, beer, wine, and light snacks. She also expects the Parlour to host live music and DJs throughout the week.
The 11th floor of the tower will house nearly 4000-square-feet of private meeting and events spaces for RFD Social called The Roebuck Room. The floor will be divided up into two conference rooms and a flexible area for large gatherings. The entire space will hold 175 people.
RFD Social was named for the 1920s radio program called the “Dinner Bell R.F.D.” (Radio Farmer’s Democracy) which broadcast from the 11th floor of what was then the Sears & Roebuck tower. The farming and home advice program aired at noon when area farmers took a break for lunch. A dinner bell was rung by host Dewey Burnett.
RFD Social is open during Skyline Park’s regular hours. Admission to enter the roof and tower is $10 per person and includes a wristband good for the entire day.
Sunday, 12 p.m. to 9 p.m.; Monday - Wednesday, 3 p.m. to 10 p.m.; Thursday and Friday, 3 p.m. to 11 p.m. (21+ after 5 p.m.); Saturday, 11 a.m. to 11 p.m. (21+ after 5 p.m.)