Deep Roots, Roswell’s Tech-Savvy Wine Market, Opens June 23

California wine is coming to Roswell in a big way. Deep Roots Wine Market & Tasting Room is slated to open Saturday, June 23 in Historic Roswell, What Now Atlanta reports.

Deep Roots will carry California wines at various price points, including elusive bottles aimed at collectors. The tasting room is equipped with six Napa Technology WineStations and allows for self-guided (and self-serve) “tours” of California wineries with pre-paid swipe cards that cover up to 24 samples. Tasters can purchase pre-packaged snacks from the Deep Roots market or order delivery from adjacent soup, salad, and sandwich restaurant Plum Cafe.

Owner Dana Gurela, a sommelier and certified California wine appellation specialist, said Deep Roots wants to “take the stuffiness and pretense out of the wine sampling and purchasing process” in a press release. Gurela, who spent five years traveling throughout California’s wine country, served as the hospitality and wine educator for Napa Valley’s Eleven Eleven Winery.

“Everyone will feel at home at Deep Roots, whether you’re still learning about wine or eager to add bottles to your home collection.”

1055 Canton Street, Suite 100, Roswell. deeprootswine.com.