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Everything on the Menu Is 90 Cents During the Varsity’s Birthday Bash

The Varsity turns 90 and is celebrating with a big birthday party on Saturday, August 18 with a 90-cent menu

The Varsity turned 90 years old this month and is celebrating with big party Saturday, August 18
The Varsity
Beth McKibben is the editor and staff reporter for Eater Atlanta and has been covering food and cocktails locally and regionally for 12 years.

The iconic Atlanta fast food drive-in the Varsity on North Avenue in Midtown turned 90 years old this month, and they’re throwing an epic party on Saturday, August 18 to celebrate. All individual menu items are just 90 cents. The birthday bash includes the Varsity’s satellite locations in Norcross, Kennesaw, Dawsonville, and Athens. When the car hop asks the famous question, “What’ll ya have”—the answer is the heartburn-inducing chili cheese slaw dog and a frosted orange to drink. Don’t forget the antacids.

The event, slated to kick off at 10:30 a.m., is likely to be extremely crowded as people scramble to score a one-off deal on the Varsity’s already affordable food menu. The metro Atlanta-wide birthday celebration at the original North Avenue location features a DJ, photo booth, and photo ops with a fire truck and team mascots from Georgia Tech, the Hawks, and the Braves. Food is first-come, first-served.

The chili cheese slaw dog
The chili cheese slaw dog

Frank Gordy opened the Varsity in Midtown in August 1928. It’s now the world’s largest fast food drive-in and has become one of Atlanta’s biggest tourist attractions. It’s hard to miss the enormous, neon red ‘V’ stationed high above the North Avenue bridge while traveling through town on the Connector—the 7.5-mile stretch where I-75 and I-85 merge in Atlanta.


Over its 90 years, the Varsity has served several presidents like Jimmy Carter, George H. Bush, and Barack Obama and movie stars such as Clark Gable. The restaurant’s Facebook page is filled with fans listing their go-to orders when visiting Atlanta, Baby Boomers reminiscing about first dates at the Varsity, and the occasional tale of late-night food runs in college.

Listen to Gordon Muir—Gordy’s grandson and current president of the Varsity—talk about the restaurant’s history.

The Varsity Celebrates 90 Years

This summer we are celebrating 90 incredible years in Atlanta! From our family to yours, thank you for making The Varsity part of your traditions! #since1928 #90thanniversary #thevarsity

Posted by The Varsity on Tuesday, May 22, 2018

Saturday, August 18 from 10:30 a.m. to 3 p.m.

The Varsity

61 North Avenue Northwest, , GA 30308 (404) 881-1706 Visit Website