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Atlanta’s Wild Heaven Strikes Cheap Beer Deal With Mercedes-Benz Stadium

A new beer named ATL Pale Ale is available on tap at the Benz

Four red and wine cans Wild Heaven Beer’s ATL Pale Ale with the A-Town fingers symbol in red on the labeling
ATL Pale Ale is available at the Benz for only $5
Wild Heaven Beer

Sports fans and concert goers can now purchase a locally-made beer for only five bucks at the Mercedes-Benz Stadium starting Sunday, September 16 during the Falcons home opener. Wild Heaven Beer partnered with the Benz to create a new beer for stadium patrons — ATL Pale Ale — to be on tap and, eventually, in 16-ounce tall boy cans.

Wild Heaven owner Nick Purdy tells Good Beer Hunting contributor Austin Ray, ATL Pale Ale is not a cheap beer made just for the Falcons. It’s a partnership between the stadium and the brewery that’s been in the works for some time. He says the beer is on 20 taps around the stadium.

$5 gets beer drinkers 12 ounces of ATL Pale Ale. For those wanting a little more beer in their glass, 20 ounces sets the wallet back seven bucks.

ATL Pale Ale weighs in at the sessionable threshold of 5% ABV and is part of the “fan first” initiative kicked off at the Mercedes-Benz Stadium by Falcons and Atlanta United soccer team owner, Arthur Blank.

In addition to more affordable beer options, the Benz is offering slightly less expensive food items like the ATL Bud burger for $8, free-range fried chicken sandwich for $10, and chili cheese fries for $9.

The art for the can was created by Bart Sasso of Sasso and Co. Sasso is also a partner in Krog Street Market’s Ticonderoga Club.

The stadium already sells Wild Heaven’s Emergency Drinking Beer and Bestie Pub Ale as well as other local options like Creature Comforts, Terrapin, and Monday Night Brewing.

Creature Comforts

271 West Hancock Avenue, Athens, GA 30601 (706) 410-1043 Visit Website

Ticonderoga Club

99 Krog Street Northeast, , GA 30307 (404) 458-4534 Visit Website

Krog Street Market

99 Krog Street Northeast, , GA 30307 Visit Website

Wild Heaven Beer

135 Maple St, Decatur, GA 30030 (404) 997-8589 Visit Website

Monday Night Brewing

670 Trabert Avenue Northwest, , GA 30318 (404) 352-7703 Visit Website

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