Sports fans and concert goers can now purchase a locally-made beer for only five bucks at the Mercedes-Benz Stadium starting Sunday, September 16 during the Falcons home opener. Wild Heaven Beer partnered with the Benz to create a new beer for stadium patrons — ATL Pale Ale — to be on tap and, eventually, in 16-ounce tall boy cans.
Wild Heaven owner Nick Purdy tells Good Beer Hunting contributor Austin Ray, ATL Pale Ale is not a cheap beer made just for the Falcons. It’s a partnership between the stadium and the brewery that’s been in the works for some time. He says the beer is on 20 taps around the stadium.
$5 gets beer drinkers 12 ounces of ATL Pale Ale. For those wanting a little more beer in their glass, 20 ounces sets the wallet back seven bucks.
ATL Pale Ale weighs in at the sessionable threshold of 5% ABV and is part of the “fan first” initiative kicked off at the Mercedes-Benz Stadium by Falcons and Atlanta United soccer team owner, Arthur Blank.
In addition to more affordable beer options, the Benz is offering slightly less expensive food items like the ATL Bud burger for $8, free-range fried chicken sandwich for $10, and chili cheese fries for $9.
The art for the can was created by Bart Sasso of Sasso and Co. Sasso is also a partner in Krog Street Market’s Ticonderoga Club.
The stadium already sells Wild Heaven’s Emergency Drinking Beer and Bestie Pub Ale as well as other local options like Creature Comforts, Terrapin, and Monday Night Brewing.