Three delivery-only, virtual restaurants will open in Sandy Springs, next door to seafood restaurant Hammocks Trading Company, What Now Atlanta reports. Succulent Hospitality, which owns Hammocks and Under the Cork Tree tapas restaurant at the Prado, plans to run meat-and-three Fatbacks, gourmet burger joint Top Bun, and salad and grain bowl-focused Salad Hippie from a shared kitchen on Roswell Road.
Owner Jason Sheetz is still “testing the threshold of how many [restaurants] one kitchen can support” and doesn’t rule out an additional virtual restaurant joining Fatbacks, Top Bun, and Salad Hippie in the future.
It’s unclear which delivery services — Uber Eats, DoorDash, GrubHub, Postmates, or their own — will offer food from the three digital restaurants or if the delivery radius will be contained to neighborhoods surrounding the city of Sandy Springs and north Atlanta.
Just how does a virtual, delivery-only restaurant serving food prepared by a chef in a dedicated kitchen differ from the food prepared by a chef in the kitchen of a full-service restaurant and delivered by services like UberEats or Postmates? Not much, other than lower operating costs — no wait staff, liquor license, high rent, etc — which could get passed down to the diner and the total on that delivery bill.
Eater Atlanta has reached out for more details.