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Organizers of the Ill-Fated Pokebar Cancel Their Generic Monster Bar Rebrand

A failure to relaunch the rebrand claims the last remaining vestiges of the over-hyped Pokemon pop-up

Three Pokemon character-themed burgers with green, yellow, and orange colored hamburger buns PokeBar
Beth McKibben is the editor and staff reporter for Eater Atlanta and has been covering food and cocktails locally and regionally for 12 years.

After being forced to rebrand its Pokemon-themed pop-up Pokebar to the unremarkably generic Monster Burger Bar last month following a trademark dispute with Nintendo, Wonderland Events says it’s now nixing the pop-up altogether.

“Wonderland has decided not to go forward with the relaunched event of Pokebar: Monster Burger Bar,” a representative for Wonderland Events says. “We felt that the rebranded event did not deliver the same quality of experience as the original event.”

Pokebar was to take over Tavernpointe in Midtown on Saturday, October 26, for a day-long Pokémon party. However, the pop-up’s organizers forgot one important detail: securing permission from the Nintendo corporation to use the Pokémon branding. This lead to the mass cancelation of events already scheduled around the country, including in New York, Austin, Miami, and Denver.

Atlanta ticket holders were informed of the initial Pokebar cancelation via Eventbrite and given the option to either receive a full refund or transfer their ticket to the rebranded Monster Burger Bar event that was to take place in February.

Given the total cancelation of the ill-fated Pokemon pop-up, anyone who opted to hold on to their ticket will be refunded the full ticket price.


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