A third location of Brash Coffee opens at Pershing Point Plaza on Peachtree Street in Midtown, Wednesday, February 20. The new shop is located one block north of the High Museum of Art, near the corner of Peachtree and 17th streets.
Brash is partnering with Huge Inc., a Brooklyn-based design and digital marketing agency, to open Huge x Brash. In addition to Brash coffee, the new shop plans to offer baked goods from Proof Bakeshop and bagels from Emerald City Bagels as well as salads from Wildleaf.
The shop can be accessed via 17th and Peachtree streets, and from with inside the building. A representative for Brash tells Eater Atlanta, the Midtown location includes indoor seating similar to its Buckhead shop. A patio, currently in progress, will offer tiered seating outside, like the Westside location.
For now, Huge x Brash will only be open Monday - Friday from 7 a.m. to 5 p.m., with plans to expand their hours to weekends.
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Hello, Midtown Atlanta... @brashcoffee is excited to announce the opening of our newest location this Wednesday at 1375 Peachtree Street NE. In partnership with @hugeinc (the leading global experience agency), our newest spot is called HUGE x BRASH. You can expect to find our signature quality coffee, baked goods from @proofbakeshop and @emeraldcitybagels, as well as an expanded menu including salads from @wildleafsalads. We're stoked about this partnership and ready to serve y'all! #bebrash #newlocation #midtownatlanta #atlanta #atl #coffee #coffeeshop #specialtycoffee #singleorigincoffee #qualitycoffee #madeinatlanta #community #peachtreestreet #newneighborhood
Brash opened their Westside Provisions District location inside a repurposed shipping container at Westside Provisions District in 2015. The company opened their second shop inside the revamped Atlanta History Center annex in Buckhead across from Souper Jenny last year. Brash works directly with coffee farmers in Central and South America to source beans as fairly and ethically as possible.
1375 Peachtree Street NE. brashcoffee.com.