clock menu more-arrow no yes mobile

Filed under:

Brash Coffee Moves Into a New Midtown Location This Wednesday

Brash is partnering with digital marketing agency Huge Inc. to open its third shop at Pershing Point Plaza on Peachtree Street

Brash Coffee
Beth McKibben is the editor and staff reporter for Eater Atlanta and has been covering food and cocktails locally and regionally for 12 years.

A third location of Brash Coffee opens at Pershing Point Plaza on Peachtree Street in Midtown, Wednesday, February 20. The new shop is located one block north of the High Museum of Art, near the corner of Peachtree and 17th streets.

Brash is partnering with Huge Inc., a Brooklyn-based design and digital marketing agency, to open Huge x Brash. In addition to Brash coffee, the new shop plans to offer baked goods from Proof Bakeshop and bagels from Emerald City Bagels as well as salads from Wildleaf.

The shop can be accessed via 17th and Peachtree streets, and from with inside the building. A representative for Brash tells Eater Atlanta, the Midtown location includes indoor seating similar to its Buckhead shop. A patio, currently in progress, will offer tiered seating outside, like the Westside location.

For now, Huge x Brash will only be open Monday - Friday from 7 a.m. to 5 p.m., with plans to expand their hours to weekends.

Brash opened their Westside Provisions District location inside a repurposed shipping container at Westside Provisions District in 2015. The company opened their second shop inside the revamped Atlanta History Center annex in Buckhead across from Souper Jenny last year. Brash works directly with coffee farmers in Central and South America to source beans as fairly and ethically as possible.

1375 Peachtree Street NE.

Souper Jenny

1082 Huff Road Northwest, , GA 30318 (404) 603-9977 Visit Website


3280 Peachtree Rd., Atlanta, GA 30305 Visit Website

BRASH Coffee

1168 Howell Mill Road, , GA 30318 (404) 829-4389 Visit Website

Westside Provisions District

1198 Howell Mill Road, , GA 30318 (678) 974-1940 Visit Website

Proof Bakeshop

100 Hurt Street Northeast, , GA 30307 (678) 705-3905 Visit Website