Chef Todd Ginsberg, Jennifer and Ben Johnson, and Shelley Sweet (Fred’s Meat and Bread, the Canteen) open a second location of their Emory Point Jewish deli and restaurant The General Muir by early 2020 at the City Springs development in the city of Sandy Springs. It resides next to cycling club Turn Studio and restaurant the Select along Blue Stone Road at City Springs.
The news comes just two months after the partners opened their latest restaurant, Woods Chapel BBQ, on Georgia Avenue in Summerhill.
Real Estate developer Carter handles both the City Springs and Georgia Avenue development projects.
“Since we opened The General Muir at Emory Point in 2013, one of the most common requests we have had is that we open a location in Sandy Springs,” Ginsberg says in a prepared statement. “With the opening of City Springs – with City Hall, the Sandy Springs Performing Arts Center, a conference center, and more – we feel like we’ve found another perfect home for The General Muir.”
The partners have also come up with a name for their growing group of restaurants — Rye Restaurants. It’s a reference to bread, which has become a “common thread” at each of the restaurants and prompted the partners to open TGM Bread bakery next door to the General Muir at Emory Point.
Eater Atlanta named the General Muir its “Restaurant of the Year” in 2013. The restaurant continues to earn a perennial spot on Eater’s 38 Essential restaurants list in Atlanta. The General Muir includes one of the best burgers in the city on its menu and serves other deli favorites like pastrami sandwiches, matzoh ball soup, and open faced bagel sandwiches as well as Friday night fried chicken dinners and spaghetti suppers on Sunday evenings. A separate deli counter sells freshly baked bagels, cakes, cookies, and a variety of prepared salads along with grab-and-go coffee and coffee drinks.
Jennifer Johnson tells Eater to expect the menu to mirror Emory Point, including fried chicken Fridays and Sunday night spaghetti. However, the City Springs location is about 25 percent smaller and will likely combine the deli counter, pastry case, and bar; similar to the layout at West Egg Cafe on Howell Mill Road.
The Rye Restaurants umbrella covers the General Muir, Fred’s Meat & Bread, Yalla, the Canteen, Wood’s Chapel BBQ, and TGM Bread. West Egg Cafe, owned by the Johnsons and Sweet, is not included in the group, but is managed by Rye’s director of operations.