Sugar Factory American Brasserie opens its first Georgia location in September on Peachtree Street in Midtown. A grand opening party is planned for Friday, September 27, beginning at 8 p.m. and includes a guest appearance and DJ set by actor Nick Cannon (America’s Got Talent, Wild ‘N Out, Drumline).
Located in the former Mi Cocina space, Sugar Factory claims to be the “most Instagrammed restaurant” in the country. That’s likely due to its array of completely unnecessary over-the-top desserts, selection of $30 candy-filled cocktails, and endless parade of reality TV stars and Instagram influencers promoting it on the photo-sharing app. The Atlanta location also includes a chandelier made from gummy bears.
At 8,000 square feet and two stories, Sugar Factory features a cafe serving rainbow doughnuts and ice cream and a confections shop with over 500 types candy and sweets, a marble bar seating 12 people, a 200-seat dining room with red tufted banquets and crystal chandeliers to accompany the gummy bear chandelier, and a 60-seat patio with its own 12-seat bar.
The restaurant’s breakfast, lunch, and dinner menus offer banana split crepes and pancakes drizzled in chocolate, sampler platters featuring onion rings, fried mac and cheese pops, chicken fingers, and wings, steaks, salads, pizza, and burgers — including rainbow sliders and a waffle breakfast burger stuffed with bacon, sausage, and hash browns topped with cheese and a fried egg. It’s served with a side of gravy and maple syrup.
For those willing to spend the cash purely for the ‘gram, equally extreme desserts include a 12-person, 24-scoop ice cream sundae covered in gummy bears and sprinkles called King Kong and milkshakes served in “chocolate-covered mugs” like a strawberry gelato and vanilla ice cream blend call the Barbie topped with marshmallow fluff and pink rock candy.
Sugar Factory’s bar features a variety of $30 64-ounce cocktails offered in “smoking candy goblets” such as the lollipop passion garnished with lollipops and candy necklaces as well as several sugar-laden martinis like the sour apple lolly rimmed with Pop Pocks and garnished with a lollipop for a mere $14.
1080 Peachtree Street, Atlanta. sugarfactory.com.