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Alabama Coffee Company Prevail Roasters Opens at Star Metals on Howell Mill

The coffee shop opened in the residence lobby of the emerging Star Metals development along Howell Mill Road at 11th Street

Prevail Roasters
Beth McKibben is the editor and staff reporter for Eater Atlanta and has been covering food and cocktails locally and regionally for 12 years.

Alabama-based coffee shop and roastery Prevail Roasters recently opened at the new Star Metals development on Howell Mill Road near Northside Tavern and Westside Provisions District. The coffee shop, located on the ground floor residence lobby of the complex, features indoor and outdoor seating and eventually the option to preorder online.

Misha Tobler, whose previous work on the Atlanta coffee scene includes stints at Octane and Empire State South, serves as both manager and a barista for the Atlanta shop.

Prevail serves a variety of coffee and coffee drinks on its menu, using beans harvested from small farms in Africa, Papua New Guinea, and Central America. The nonprofit Kula Project, which provides resources, training, and entrepreneurial opportunities for women living in impoverished areas of the world, produces Prevail’s Rwandan coffee blend. Many of the women Kula Project provides fellowship assistance to are coffee growers. Prevail CEO Wade Preston sits on the board of the nonprofit.

Left to right: barista Alyssa Bell, CEO and head roaster Wade Preston, and manager and barista Misha Tobler
Left to right: barista Alyssa Bell, CEO and head roaster Wade Preston, and manager and barista Misha Tobler
Prevail Roasters

Prevail first opened seven years ago in Auburn, Alabama, followed by a Montgomery location in 2016. The company also offers its beans for sale and features bi-weekly and monthly coffee subscriptions.

In addition to office, retail, and restaurant space throughout the complex, the emerging Star Metals development along Howell Mill Road and 11th Street features over 400 apartments with amenities like a rooftop pool, private outdoor spaces, and a dog park, and a 176-room hotel.

Open Monday - Friday, 7 a.m. to 6 p.m.; Saturday, 8 a.m. to 5 p.m. Masks required.

1050 Howell Mill Road, Atlanta. prevailroasters.com.

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