The fire-ravaged Krispy Kreme doughnut shop on Ponce De Leon Avenue is set for demolition, the AJC and What Now Atlanta report. But a representative for the doughnut company says it’s preparing to rebuild the shop, which will include some of the original design elements and the historic sign on Ponce.
Permits have been filed online with the city of Atlanta to begin the process of demolishing the single-story structure located on the border of Midtown and Old Fourth Ward. The Krispy Kreme franchise is partially owned by basketball legend and sports commentator Shaquille O’Neal.
“As we and Shaquille have said since after the first fire, our plan is to rebuild as soon as possible … and be back better and sweeter than ever, serving delicious doughnuts and providing an awesome doughnut experience to everyone in the Ponce neighborhood and those who visit,” a statement sent by Krispy Kreme to Eater reads. “We are in the process of applying for necessary permits to enable demolition of the site, which is the first step toward constructing a new Ponce shop, including efforts to retain and refurbish some of its original elements such as our historic sign. We know how much the local community loves the shop and that love is absolutely mutual.”
The company says it will continue to keep the community informed on the construction progress of the Ponce doughnut shop.
The demolition news comes after two fires caused catastrophic damage to the building, first in February, followed by a second fire on July 7. Investigators eventually ruled arson as the cause of the February blaze. The cause of the second fire has yet to be determined. No one was injured in either fire.
Atlanta fire spokesman Sargent Cortez Stafford told Eater that firefighters were cautious when entering the building to extinguish the July 7 blaze. The building had been deemed “unsafe” following the February 10 fire. Utilities to the shop were supposedly disconnected and the property fenced off. Stafford said damage caused by the second fire did not seem to impact the structure any further than the initial blaze and it appeared renovations on the building had yet to commence.
Krispy Kreme opened on Ponce in 1965 and featured a 24-hour drive-thru window. It was also the only kosher-certified Krispy Kreme location within the city of Atlanta. O’Neal purchased the landmark doughnut shop on Ponce as part of a 2016 franchise deal with the North Carolina-based doughnut chain.
Update, July 29, 10:15 a.m.: This story has been updated with comment from Krispy Kreme and rebuilding the shop.