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Ford Fry Is Bringing His Tex-Mex Restaurant Superica to Howell Mill Road

It appears Superica is opening next door to seafood restaurant and oyster bar the Optimist

The signage outside Superica at Krog Street Market in Atlanta. Matthew Wong
Beth McKibben is the editor and staff reporter for Eater Atlanta and has been covering food and cocktails locally and regionally for over 12 years.

A fifth Atlanta location of Ford Fry’s Tex-Mex restaurant Superica is opening next door to his seafood restaurant and oyster bar the Optimist on Howell Mill Road, the Atlanta Business Chronicle reports.

Superica takes over the space formerly occupied by Public School 404, which opened at the Brady complex in 2017. The California-based gastropub closed in the spring of 2020 and restaurant space has remained vacant.

First opened at Krog Street Market in 2015, Superica now includes locations in Buckhead, at the Battery Atlanta in Cobb County, and in Alpharetta as well as in Houston, Charlotte, and Nashville. In addition to Superica and the Optimist, Fry’s Rocket Farm Restaurants group also own St. Cecilia, Little Rey, Marcel, Beetlecat, and King and Duke in Atlanta, No. 246 in Decatur, La Lucha and State of Grace in Houston, and a location of the Optimist in Nashville.

Fry closed his longtime Westside Provisions District restaurant JCT Kitchen and Bar at the end of 2021 after 15 years at the Howell Mill shopping and dining district. However, a new Rocket Farms restaurant is set to replace it later this year. Construction on the yet-named restaurant begins this month.

“[JCT Kitchen] was always a neighborhood restaurant and what is coming will also act in that same vein, but it will be in a fresh new way,” Fry said in the December closure announcement.

930 Howell Mill Road, Atlanta.

no. 246

129 East Ponce de Leon Avenue, , GA 30030 (678) 399-8246 Visit Website


299 North Highland Avenue Northeast, , GA 30307 (678) 732-0360 Visit Website

Westside Provisions District

1198 Howell Mill Road, , GA 30318 (678) 974-1940 Visit Website

Krog Street Market

99 Krog Street Northeast, , GA 30307 Visit Website


1170 Howell Mill Road, , GA 30318 (404) 665-4555 Visit Website


605 Overton Street, , TN 37203 (615) 709-3148 Visit Website

The Optimist

1400 Adams Street, , TN 37208 (615) 709-3156 Visit Website

St. Cecilia

3455 Peachtree Road Northeast, , GA 30326 (404) 554-9995 Visit Website

Public School 404

930 Howell Mill Road, , GA 30318 (404) 817-0984 Visit Website

Little Rey

1878 Piedmont Avenue Northeast, , GA 30324 (770) 796-0207 Visit Website

The Battery Atlanta

800 Battery Avenue Southeast, , GA 30339 (404) 494-1150 Visit Website