The Zero Co. opened over the weekend in Poncey-Highland, becoming Atlanta’s first bottle shop dedicated to selling non-alcoholic wines, beers, and spirits.
Located next door to Highland Row Antiques on North Highland Avenue, the Zero Co. is a collaboration between natural wine and small batch liquor shop Elemental Spirits Co. and non-alcoholic distributor the Zero Proof. The shop carries over 300 non-alcoholic spirits, wines, beer, and canned beverages and will eventually offer tastings and other drink events, including zero-proof pop-up bars.
Online shopping and delivery should launch this week. Delivery within the perimeter through Zifty comes with a flat rate of $20 per order. Pricing for delivery to the greater metro Atlanta area will likely scale based on distance.
Cory Atkinson and his wife Malory first opened Elemental Spirits in 2020 beside Manuel’s Tavern at the corner of North Highland and North avenues. Elemental Spirits sells small batch spirits and natural wines, along with a limited selection of high-end zero-proof wines and spirits like Seedlip Garden, Sovi wines, and Rightside Brewing and pre-mixed beverages such as Ghia spritz aperitif.
As demand grew for more non-alcoholic beverage choices at Elemental Spirits over the last two years, the Atkinsons reached out to Sean Goldsmith and Trevor Wolfe, the owners of distributing company the Zero Proof, for guidance.
“[Non-alcoholic spirits are] a significant portion [of the business at Elemental Spirits] in relation to how many products we carry in that category,” Cory Atkinson told Eater this fall. “I can say it’s a category that has grown double digits year-over-year since we opened.”
Rather than try and find space for such products at Elemental Spirits, the Atkinsons, Goldsmith, and Wolfe partnered up to open the Zero Co. in order to offer a wider variety of non-alcoholic brands and products.
The Zero Co. is one of a handful of new businesses opening at the Otto’s Apartment Hotel, cafe, and shops, a redevelopment project currently underway at the former Highland Row retail strip. Bakery Colette Bread, owned by Sarah Dodge, should open early next year at Otto’s. It will serve as a permanent location for Dodge’s wholesale pastry and bread-making operations and include retail space for on-site purchases.
Open Wednesday - Saturday, 11 a.m. to 7 p.m.; Sunday, 12 p.m. to 6 p.m.
626 North Highland Avenue, Atlanta. thezeroco.co.