The national average for a gallon of gas on April 13 costs $4.11, and that’s also what people are paying today for a dozen original glazed doughnuts from Krispy Kreme.
In a marketing ploy supposedly meant to help offset skyrocketing gas prices nationwide due in part to Russia’s ongoing war in Ukraine, the North Carolina chain is tapping into its “strategic doughnut reserve” every Wednesday, from April 13 through May 4, and offering a dozen glazed doughnuts for the price of a gallon of regular unleaded gas.
The price of gas continually fluctuates according to energy markets worldwide, but has averaged between $4.08 per gallon to as high as $4.30 per gallon over the past month. A dozen glazed doughnuts from Krispy Kreme typically costs around $12 in Atlanta.
“While Americans deal with the rising PPG – price per gallon – of gasoline, we’re lowering our PPOG – price per Original Glaze,” chief marketing officer Dave Skena says in a press release. “Inflation and high gasoline prices are serious and forcing families to make tough tradeoffs.”
Apparently Krispy Kreme considers not including a dozen doughnuts at the breakfast table as one of those “tough tradeoffs” Americans now face these days. It should be noted that getting to the local Krispy Kreme, especially in Atlanta, likely requires a car, most of which require gas and could also be idling in drive-thru lanes while waiting for orders to be filled.
But, hey, whatever sells doughnuts, right?
Krispy Kreme plans to announce its price per dozen each Wednesday through May 4 via Facebook, Instagram, and Twitter.